New Gig!

HOUSTON – (Jan. 28, 2013) – Today, SagaCity Media President Nicole Vogel announced the full editorial and art staffs for the April launch of Houstonia magazine, a new monthly publication aimed squarely at the residents of America’s fourth largest city. The brainchild of two Houston natives, and with a staff packed with top local talent, Houstonia is poised to become an indispensable publication for the Houston area’s 6 million residents, as well as the city’s only paid monthly title with content solely produced by and for Houstonians.

The subscription-based magazine, which will be available at over 700 checkout counters and newsstands throughout the metropolitan area, is the latest title from magazine publisher SagaCity Media. Led by CEO Nicole Vogel, a native Houstonian and Duchesne High School graduate, SagaCity publishes dozens of regional titles, including the award-winning Portland Monthly and Seattle Met. Still, Vogel says, Houstonia is special.

“This is my hometown,” she says. “It’s always been my dream to create a magazine as smart, creative, unique and exciting as the people who call this place home.” Accordingly, says Vogel, Houstonia is determined to give readers “the smartest, most informative and entertaining take on their city” and to deliver it to all Houstonians, “no matter what part of town you prefer, what lifestyle you prefer, or what device you prefer.”

Scott Vogel, a former Washington Post editor as well as SagaCity’s cofounder and editorial director, is particularly proud of the journalistic talent that he and his sister have recruited for Houstonia, whose staff includes award-winning editors and designers from the Houston Chronicle, Houston Press and more.

“As a kid growing up here,” he says, “I never saw a magazine that came anywhere close to capturing the spirit and complex charm of this place. And 30 years later, in my judgment, that’s still the case.” Houstonia aims to change that, says Vogel. “We want to do everything in our power to give this city a magazine it can be proud of, and I think we’ve amassed the talent and resources to make that happen.”

To that end, the Vogels hired esteemed local journalist John Wilburn to be editor-in-chief of Houstonia. Formerly the managing editor of the Houston Chronicle, and most recently its opinion director, Wilburn is very excited about his new assignment. “The chance to capture, between magazine covers, a city as muscular, diverse, and energetic as Houston,” he says, “offers an irresistible lure for those of us who love colorful storytelling.”

“I think we’re creating Houstonia at the perfect moment in time,” says the mag’s executive editor Cathy Matusow, a former managing editor of the Houston Press. “People who live here are finally realizing that we have a distinctly Houston identity that makes us us. Figuring out how to define that identity is, I think, Houstonia’s most important mission.”

Wilburn and Matusow preside over an editorial staff that includes Houstonia’s food editor and restaurant critic, Robb Walsh, a three-time James Beard Award-winning writer and the author of several noteworthy books on Texas food and cooking; and managing editor Kerry Howley, a former senior editor at Reason magazine and contributor to The New York Times Magazine, The Atlantic and other national titles.

Watch for the exciting debut of Houstonia this April. Subscribe today at or sign up to be notified the moment we’re available—in print, on the web, or on your iPad or favorite device.

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